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Case studies Online · Second-hand

When every item is one of a kind, inventory becomes a puzzle.

ShipShop Boutique sells, buys and trades varied second-hand items in Quebec — each one unique, each one entered by hand. We unified everything in Odoo in two weeks.

ShipShop Boutique
Online second-hand · Buy, sell, recycle · Quebec

A new-clothes shop is the same dress in eight sizes, a thousand times. A second-hand shop is a thousand different dresses. Each has its own photo, description, price, history. And each can only be sold once — to one customer, on one channel.

Before reaching out, ShipShop Boutique ran the whole thing the traditional way: spreadsheets, copy-paste, sticky notes on the fridge. It worked. As long as the volume stayed manageable.

The puzzle of second-hand retail.

When every item is unique, the usual challenges of an online store multiply:

  • Manual entry of every item — photo, dimensions, condition, price, keywords. Easily an hour per batch.
  • Double sales — a customer buys online an item already sold in an in-person trade. Return, refund, apology.
  • Buy-back tracking — when buying a lot, you need to log what you paid, what you sorted, what you keep, what you recycle.
  • Fragmented bookkeeping — online sales on one side, Interac payments on another, and an outside accountant trying to catch up at month-end.
  • No real visibility on what actually sells. Vintage dresses? Furniture? Knick-knacks? Impossible to tell.

"Every item we enter is ten minutes of our lives. We wanted ten seconds."

Two weeks to unify everything.

The goal was simple: one source of truth for every item — from the moment it enters the shop until sale, payment, and accounting entry.

We deployed Odoo with the typical stack of an active online retailer: Point of Sale, Sales, Inventory, Barcodes, Website, eCommerce, Purchasing, Accounting, Contacts, Dashboards. The Etsy connector was wired to sync orders and inventory both ways. And Claude took over what ate the most time: creating product cards from a single photo and a few facts.

For buy-backs — when ShipShop purchases a lot — we set up a simple workflow: photo of the lot, amount paid, breakdown by category, direct link to the generated inventory cards. Everything is tracked, from dollar spent to dollar earned.

×8
Entry speed
0
Double sales
10h
Freed / week

What actually changed.

Most visible: creating a product card went from about ten minutes to under one. Photo, Claude writes the description, suggests the category, sets a price within the usual range, generates the barcode. The human validates.

More subtle but just as powerful: inventory became reliable. A dress sold in person vanishes from Etsy within a minute. An Etsy sale removes the item from physical stock. Double sales became impossible.

And on the accounting side, no more month-end catch-up. Every sale, every purchase, every Etsy fee writes directly into the books. The owner knows, in real time, which item category actually pays off — not what she thinks pays off.

What we took from this.

A second-hand shop looks like any retail business, but the uniqueness of each item changes everything. Without a unified system, you multiply manual work by the number of items — and it explodes fast. The right tool doesn't replace human curation. It spares it from mechanical work so it can focus on what matters: curating, telling stories, selling.